Wednesday, May 20, 2015

How To Choose The Correct Foundation Shade




Hello dolls,

There are many things to consider when buying a foundation. Do you want a pressed powder foundation? loose powder? stick type? or a liquid one? For this tip, I will be focusing on the liquid type and not specifically on the formulation but rather  on choosing the right shade. Choosing the perfect foundation shade could be very daunting, as there are so many different shades and undertone of foundation out in the market. So, I will be sharing with you the tips I learned over the years.

1.) Find your right undertone. 
This is the first tip on my list because this is the critical part. It is almost impossible to find the right shade of foundation without knowing your undertone. If you check out different kinds of foundation shade, you might discover that there are foundation that gravitates  toward pinkish tone and yellowish tone. Your undertone plays a big role in choosing between the two. 

There are three main types of undertone: warm, neutral or cool. One way to find your undertone is by checking your veins on your wrist - green veins (warm), blueish (cool), mixed (neutral) . Also the color of jewelry that compliments your skin, helps identify your undertone- gold (warm), silver (cool), both (neutral). You may also take this quiz to find out exactly what your undertone is   http://www.popsugar.com/beauty/Warm-Cool-Undertones-Quiz-1843402 . If you are on the warmer side choose a yellowish foundation. Otherwise, choose the pinkish tone. 

2.)  Do not judge the shade of the foundation merely on the color of the bottle.
This is probably the most common mistake that most of us do. I have been in this situation when I bought a foundation that looked exactly like my skin in the bottle, but when I got home I found out that it was way too muddy on my face and it made my skin  look older. Never ever decide just by looking at it because foundation can oxidize and actually change color a few seconds/minutes right after you apply it on your skin. 

3.) Swatch foundation on your chin area/neck.
Buying a foundation is pretty much similar to buying a dress- you have to try it on before you buy it. So, I advise always trying out the tester and try to get swatches of the colors you think fits you. The key to it is swatching it on the right place of your body. The common mistake though is swatching it on your arm or wrist. It is helpful, however, I wouldn't suggest it because most of the times, the  shade of our arm could be darker or lighter than the shade of our neck. When getting a foundation, match the shade to the color of your neck. You don't want a lighter face and darker neck, or vice versa. So, I suggest swatching your foundation on your chin area. In my case, I normally have makeup on my face while shopping so I don't normally follow this rule. However, I do swatch it on my neck. 

So, once you have swatched it/them on your neck/chin, your challenge is to find the one that is perfect for you. So how? Simply select the one that melts or literally disappears in your skin. Look at my swatches below. Which one do you think is my match? 


I am not sure if the picture does justice. The 3rd one is my perfect match! Once blended it disappears in my skin and is almost undetectable. At first glance you might think the 2nd one matches me because it has a yellowish undertone, however it is too dark and leaves and orangey tint on my skin. 

Tip: If you still can not find your match, get the one that is a thud lighter than your natural skin because you can still get away with it if you bronze and/or contour your face.However, if you get the darker one it could be a challenge. BUT, your darker shade foundation can be  used to contour/shade so do not dish it out.

3.) Ask for a sample.
This third tip is especially helpful if you still can not decide after swatching. If you are planning to get a higher end foundation, I strongly suggest asking for a sample that you can try at home before splurging. If you buy your foundation at a department store, clerks normally can give you a small sample if you ask for it. Explain to the clerk that you have heard a lot of good things about this foundation and would like to try it out at home before you purchase it. This usually works for  me. 

4.) Do not buy right away. 
In most cases, you are almost immediately tempted to get the foundation for two main reasons - it looks like it is your match and/or you are too embarrassed to tell the staff that you haven't actually made up your mind. For the first reason, I understand that you must be excited to see that this foundation shade could be the one for you. However, store lighting, especially the ones in department store, could be very deceiving at times. I suggest you take your time and get out of the store and check you makeup under a natural lighting (if possible). For the second reason, do not be intimidated/embarrassed to admit to the staff that you are still not sure about getting it. It is their job to help you swatch and choose the makeup for you so don't feel sorry that you are wasting their time. They are paid to do that!


I hope my tips are useful  and always remember that choosing the right shade for your skin is trial and error. Do not worry if you are wrong this time, there are still ways to make the most of the wrong foundation shades you have chosen. Try to mix them all up and create the exact shade that you think suits you. Also, consider the seasons. You can use your lighter foundation in the winter/cooler months and the darker ones in the summer/right after you get a nice tan from a trip to the beach. 

Keep Dolling Up,
Gelie (Jelai)  xoxo